How Sun Life's Part of Your Life, Partner for Life Campaign Champions Filipinos' Enduring Relationships

Hello po! Frens, last July 22, 2021 at 2 PM, us bloggers attended an online press con of  Sun Life Advisors' Campaign Launch.

First of all, what does a PARTNER mean to you? For me, it is someone who supports you and your growth for better or worse, for the rest of your lives. We may have different meanings for what a PARTNER is but I am sure, the essence is the same.

Did you know, Sun Life is the first to term this relationship as being PARTNERS? For indeed, there is much value and care present.

During the event, attendees discovered how Sun Life advisors have become their clients' PARTNERS FOR LIFE. Time and again, Sun Life advisors have put to heart their mission to take care of clients by guiding them every step of the way so they may achieve lifetime financial security and live healthier lives. 

L-R: The day's host, Micah Louisse; Mr. Alex Narciso, President, Sun Life of Canada (Philippines), Inc.; Mr. Gilbert Simpao, Chief Marketing and Client Experience Officer, Sun Life Philippines. 

As the company continues to value their Sun Life advisors, this campaign was conceptualized.

Sun Life advisors are part of their clients' lives.

With this brand campaign, they are hoping to differentiate Sun Life, with how their advisors help them remain true to their commitment to Filipinos as their lifetime financial partner through inspiring stories of the relationships that their advisors have built with their clients.

Indeed, such is the advocacy of each and every Sun Life advisor that it is high time for a recognition and an invitation for people to be part of the same path.

 Sun Life Advisors Kristine Leechiu-Tan, and Buena Elizondo-David.

The meaningful program consisted of the opening remarks, the discussion of the subject, sharing of real interviews by the advisors and their clients, games and a Q&A so that we may clarify anything.

I was truly touched by the heartwarming recollection, the challenges and how they overcame it. Whether the very real threat of a critical illness and impending hospital bills, departure of  a breadwinner and the education of  the children left behind, it is comforting to know of a dependable insurance to handle it so the family should not worry. There is a lot of human aspect, and it's not simply transactional but relational. Advisors do become emotionally invested and cherish their clients.

No wonder, based on the Global Brand Health Study, in these drivers of brand consideration and purchase among clients, Sun Life advisors are LEADING:

1. Acts with integrity
2. Demonstrates she cares about me
3. Highly recommended  by clients

For at its core, a Sun Life advisor upholds these values -

CARING, PROFESSIONAL, INSPIRING, WINNING.

Thanks for reading! :)