Lasting Innovation: How Hotel Sogo Embraces The New Normal

Slamming businesses and different industries instantly in just a short period of time, such is the impact of the pandemic brought about by Covid-19. Despite efforts made in making the economy move forward, there are still establishments that feel its continuous effects, in particular, the hospitality industry. 

These affected businesses has doubled their efforts to develop and adapt to the new normal by following heightened safety measures and investing on technological advancement for the protection of all guests and employees. Exactly what the largest and fastest-growing Filipino-owned hotel chain in the country did across all of its branches.

“Here at Hotel Sogo, we are trying on things to help improve the situation in our hotels as early as March 2020 last year. From that point on, we continued to research, invest further and develop innovative ways to upgrade our safety protocols especially in cleanliness and sanitation.” shares  Ms. Sue Geminiano, Hotel Sogo Corporate Marketing Manager.

Aside from the enhanced new normal protocols such as the no-contact fixtures and thermal scans, some remarkable changes and innovations that the Hotel Sogo management applied across its branches are- UVC disinfection in rooms, lobbies, and air-conditioning units, increased ventilation, microbial testing (method to indicate the presence and amount of microorganisms), Covid sniffer dogs, reduced touch points, and application of anti-microbial coatings in frequently touched surfaces. 

Through Hotel Sogo’s 11 So Safe Innovations, the safety and wellness of guests, as well as its employees, are set first.

“This on-going pandemic has helped us to take further steps in giving importance to safety. The innovation that I speak of are the development and improvement of amenities that revolves around the 4 major ways to prevent the spread of the virus and protect our guests like reduction of touch points, improvement of air quality, disinfection and testing. It is important to test all these protocols to make sure that all these innovation are really effective to keep our guests safe; we want our guests to feel safe and secured whenever they stay at Hotel Sogo. We will continue to protect our guests and develop more upgraded protocols even after the pandemic,” Ms. Geminiano added.

More than just a hotel

Aside from the hotel innovations that have been implemented, Hotel Sogo is also ramping up its efforts in helping fellow countrymen through its Corporate Social Responsibility program, Sogo Cares. Hotel Sogo is helping indigent communities who are in need of basic necessities, such as food, medicines and water. 

“Recently, we donated food packs with linens and towels to the fire victims at Manila. We also donated essential needs such as bottled waters, linens, pillows, surgical masks, pillow cases, and mattresses to the Philippine General Hospital with the help of AFP, and we also gave assistance to different community pantries in Bulacan and Quezon City. Our team will definitely help those who are in need in these trying times. Even at this time of GCQ, Hotel Sogo is still accepting frontliners, essential, repatriated OFW, seafarers and economic workers across all Hotel Sogo branches. We are also accommodating those who prefer long-term stay for their work purposes,” stated by Ms. Geminiano.

Over the course of six years (starting from 2015), Hotel Sogo has conducted over 400 medical missions reaching 100,000 plus beneficiaries, and led over 600 donation drives with more than 170,000 beneficiaries, through its Corporate Social Responsibility program, Sogo Cares. 

Kindly visit www.hotelsogo.com or like and follow Hotel Sogo on Facebook (facebook.com/hotelsogo), Twitter (@hotelsogo), and Instagram (@hotelsogo) for more details. Thanks for reading this PR for Hotel Sogo! :)