HWONFEX Set to Return to SMX This September - PH Top Holistic Health and Wellness Event

Hello friends! Recently, we were invited to the Vestibule at Newport World Resorts to witness the Media Launch of HWONFEX. Please allow me to share this relevant piece of information with you.

The Philippines’ pioneering and premier health and wellness event is returning this September for its fourth staging. The Health and Wellness Conference and Expo (HWONFEX) 2025 will be held on Sept. 5-7, 2025 at the SMX Convention Center in Pasay City.

This three-day event will once again put on display a wide array of the country’s top health and wellness products, services and destinations to help promote healthier living as a sustainable life style. It will also gather in one venue the key health and wellness stakeholders from both the private and government sectors.  

And in line with the theme “Go & Get Better: Regenerative Tourism Recharges All,” it will showcase the country’s many attractions that make the Philippines a world-class health and wellness tourism mecca. 

The Filipinos’ hospitality, their welcoming attitude and their happy disposition are often cited by foreign visitors as among the chief attractions that draw them to the Philippines. In a recent World Happiness Report, the Philippines is included among the 10 happiest countries in Asia for 2025. And if happiness is one of the key indicators of a healthy lifestyle, the Philippines, which ranked among the 20 Asian countries with the longest life expectancies, must then be a worthy health and wellness tourist destination.

As an event for happy people, HWONFEX  2025 will be a happy yet information-filled gathering. Visitors to the event will be able to meet and consult with experts on such topics as integrative medicine, nutrition and nourishment, psycho-emotional therapy, spiritual healing, physical fitness, beauty and cosmetics, and many more. At the same time, they can learn more about – and, perhaps, even experience – traditional Filipino healing methods like hilot and various forms of herbal remedies.

For the owners and operators of health and wellness startups, they can take part in the big business-to-business (B2B) platform that is one of the unique features of the Health and Wellness Confex. Here, they can meet the proponents of already successful health and wellness businesses, learn from them, and maybe even forge partnerships with them.   

Meanwhile, businessmen who are planning to venture into the Philippine wellness market, which according to the Global Wellness Institute (GWI) was already worth US$43.3 billion in 2023, can attend the conference and hear established health and wellness entrepreneurs talk about their operations, share their experiences, and provide useful success tips.   

Health and wellness is definitely a highly promising investment area. The global wellness tourism industry, which is rapidly recovering from the COVID pandemic and which, according to the GWI report, was valued at US$6.3 trillion in 2023, continues to grow at a very rapid pace and is projected to grow to nearly US$9.0 trillion by 2028.  And the GWI data show that the Philippines is a fast-rising participant in this global market. In fact, the GWI, the leading non-profit dedicated to research and education in the global wellness industry, ranks the Philippines as No. 23 out of 218 countries globally and as No. 8 out of 45 countries in the Asia-Pacific region.   

Even businessmen and office managers who are not in the health and wellness sector can also benefit from attending the conference. With its focus on holistic health, the conference, for instance, is devoting an entire session on wellness in the workplace. Here, experienced human resources executives as well as health and wellness experts will discuss how the work environment can become a wellness center where employees remain healthy, happy and productive. 

Health and Wellness Conference and Expo (HWONFEX) 2025, thus, offers benefits to everyone – from visitors eager to learn how they can lead healthier, joyful and more active lives to entrepreneurs looking for fresh and lucrative business opportunities.

This pioneering holistic wellness expo is co-presented by the Wellness Tourism Association of the Philippines (WETAP) in partnership with the Department of Tourism (DOT), Department of Trade and Industry (DTI), and the Philippines Institute of Traditional and Alternative Health Care (PHITAHC). 

It is likewise supported by the Department of Health (DOH), Tourism Promotions Board (TPB) and Philippine Amusement and Gaming Corporation (PAGCOR). The event is organized by Mblessed Travel and Marketing, Inc., and made possible with the support of the following private sector partners:

Sponsors: IAM Worldwide Corporation as Platinum; MWell and Newport World Resorts as Gold ; Enjoy Health, Shinagawa, Zynergia as Silver

Event Partners: Philippine Association of Nutrition (PAN), Philippine Chamber of Commerce and Industry (PCCI), Philippine Hotel Owners Association (PHOA), Philippine Tour Operators Association, Inc. (PHILTOA), Philippine Exporters Confederation, Inc. (PHILEXPORT), Ex-link Events, Urban Farmers Philippines JLT Travel & Tours, Digital Circles, Market Social, IQ Capture Philippine, Wild Raw Honey Corporation, SMX Convention Center and St. Paul University.

Media Partners: Asian Dragon Magazine, Asian Journal, When in Manila, The Manila Times, Philippine Daily Inquirer, Balikbayan Magazine, Philippine Star, ANC, the ABS-CBN News Channel and DOOH PH

For inquiries on how to participate, you may reach the HWONFEX Secretariat by email at secretariat@wellnessconfex.com or by phone at (+632) 82471049 or (+63) 09772861594, attention: Ms. Ann. Or message through its Facebook account https://www.facebook.com/WellnessConfex

For more updates on HWONFEX 2025, visit www.wellnessconfex.com

So mark your calendars and see you at the SMX Convention Center on Sept. 5-7. Let’s go and get better! 

I was there last year and let me tell you, one whole afternoon was not enough! There were so many booths and much to do and discover. It was so worth it to come. Thanks for reading this PR for HWONFEX 2025! See you there! :)