Happy Second Anniversary in the Philippines, BYS!

It's the second year of BYS Cosmetics here in the Philippines and they invited bloggers in their celebration!
This happened last September 17, 2014, 5:00 PM in Pina 1 & 2, Terraz, 3/F Zuellig Building, Makati City.

BYS or Be Yourself was launched in Melbourne, Australia in 2004.

I love that there was a makeover using BYS products on 2 models- for dark skin, natural makeup was demonstrated, and for the fair skin, bridal makeup. Picked up some makeup techniques and usage tips.

L-R: iFace Philippines Founder Mr. Tony Chua, model Nikita, BYS Founder Mr. Ed Aitken and model Hye)

The guests naturally gravitated towards the make up traincase, excitedly trying on and swatching BYS products. The table was almost never vacant with people! :)

We were able to chat with the Founder and Managing Director of BYS, Mr. Ed Aitken who flew in from Australia.

We learned more about the brand, they introduced some of their new and up and coming products, and what's in store this quarter (includes brow kits, yey!).

I am (and many FB friends too), particularly interested with this Nude 2 palette! This and the contour trio Mr. Aitken is holding are pre-production samples only. We have to wait, hehe :)

Here are some reasons to LOVE BYS:

• Pocket friendly
• Sealed for your safety
• Easily available in most department stores
• Number 1 or most in range
• Passed EU standards- Highest safety standards
• According to their officer, of their two years (now with 120 counters!) here in the Philippines, they have not received a single complaint (meaning so far, no adverse skin reaction)
• Not tested on animals
• No fake BYS in the market
• You may find some items similar to high end brands but they promise that their version is better or improved
• Always in keeping with trends
• Has a wide array that accommodates light to dark, young to mature clientele
• Highly pigmented!

Swatched on Coral Me In trio blush. Yep, very pigmented!

I found out that their best selling product is the creme foundation. Just a little application goes a long way and hides blemishes while being long lasting. It's also the beauty secret of some women.

Happy 2nd anniversary and thank you, BYS!

L-R:  Berry Marfori (BYS PR- epMarfori), Cha, Elaine (BYS Chief MUA), Angie Goyena (BYS General Manager), Cheryl, yours truly, and Rattus.

Here are some of their new products. I have included how much it costs so you will know on your next trip to the mall!

BYS Lip Colour Stick in Thistle Do (priced at Php 349), HD Microfinish Powder (Php 899), Foundation Primer Luminizing (Php 1099), Liquid Illuminator Elixir (Php 649), Angled Tip Liquid Eyeliner pen (Php 499).

For more related news, check out:
http://www.pisceanrat.blogspot.com/2014/09/makeup-must-haves-you-can-afford.html
http://www.pisceanrat.blogspot.com/2014/09/notes-from-mr-ed-aitken-bys-founder.html
Thanks for reading! :)