6th JFVA- Promoting Timeless and Cherished Pinoy Values

Hello po! Last October 7, 2016, 6:00 P.M., Jollibee's annual Gabi ng Parangal para sa Pamilyang Pilipino was held at the Rizal Ballroom of the Makati Shangri-La.

This is the 6th Year of the Jollibee Family Values Award (JFVA), the leading fastfood giant's way of paying tribute to the inspiring journey of the country's most exemplary families.

Jollibee Philippines President JJ Alano declares, “2016 marks the sixth year of our Jollibee Family Values Awards, Jollibee’s annual advocacy program that aims to promote timeless Filipino family values. With the Filipino family at the core of Jollibee’s brand, the JFVA is committed to reinforcing timeless and cherished values.”

The theme of the 6th JFVA is balangay, whose historical journey captures the solidarity, harmony, determination, courage, bravery and resilience of the Filipino community. It shows a truly family-oriented...

and very nationalistic vibe. Even the food and token was all-Pinoy!

The Gabi ng Parangal para sa Pamilyang Pilipino's able hosts were Issa Litton and Mikael Daez.

Congratulations to the winners! They are our inspiring, everyday heroes!

The 5 JFVA awardees are:

• Mr. Rommel and Mrs. Analy Basa and family of Capiz, champions of the environment and sustainable livelihood for their community.
• Mr. Donato and Mrs. Merlita Bumacas and family of Nueva Ecija, dedicated to protecting and upholding the rights of indigenous people.
• Mr. Ian and Mrs. Cecilia Cabalza and family of Cagayan Valley, whose work centers on uplifting lives through health and education.
• Mr. Victor and Mrs. Elizabeth Castañeda and family of Quezon City, for leading the fight against cancer.
• Mr. Joe Dean and Mrs. Ardis Sola and family of Quezon City, for helping improve the lives of street children.

 OFW Family of the Year

Mr. Marciano and Mrs. Josephine Par and family of Saudi Arabia are named as the Jollibee-Coca-Cola OFW Family of the Year for their mission in empowering underprivileged fellowmen both in the Philippines and the Middle East.

Special citations conferred to families focused on specific advocacies

• Special Citation for Education (co-presented with National Book Store) received by Mr. Reynaldo and Mrs. Juliet Arquiza and family of Camarines Norte, for their educational and scholarship programs.
•  Mr. Alejandro and Mrs. Lilibeth Cabading and family of Zamboanga City are the recipient of the Special Citation for Environment (co-presented with Landbank) for their underwater clean-up efforts.
• Special Citation for Youth, was given to Mr. Harry and Mrs. Malou San Gabriel-Eng and family of San Francisco, California, for their programs that benefit the youth. 
• For their work on autism awareness, Mr. Noli and Mrs. Isabelita Vizcocho and family of Benguet are given the Special Citation for Persons with Disability (co-presented with National Council on Disability Affairs). 
• Aside from being hailed as 6th JFVA winners, the Bumacas family received the Special Citation for Minority Groups. 
• The Sola family was also given the Special Citation for Children (co-presented with Children’s Hour).

Esteemed board of judges:

• Sen. Bam Aquino who served as jury chairman. 
• Mowelfund trustee and president Boots Anson-Rodrigo.
• Manila Bulletin columnist and TV host Suzi Entrata-Abrera.
• Respected inspirational speaker and columnist Francis Kong.
• ANC news anchor Edric Mendoza.
• Parenting and relationship consultant Maribel Sison-Dionisio.
• Coca-Cola Philippines Vice President for Public Affairs and Communications Atty. Adel Tamano.
• Columnist and child advocate Audrey Tan-Zubiri. 
• Jollibee Global Brand CMO and Jollibee Philippines Marketing Head Francis Flores.
• Jollibee Philippines Head of Human Resources George Wang III.
• Jollibee Group Foundation Vice President Belen Rillo.

The evening's celebrations was capped off by a breathtaking performance by a dance group, and amazing song number by Darren Espanto and 4th Impact.

All huddled together for a photo op with Jollibee!

Prizes:

The 6 JFVA winners each received a cash prize of Php 300,000, a trophy designed by brass sculptor Michael Cacnio and Php 10,000 worth of Jollibee gift certificates.

While for the special citations, recipients were each given Php 50,000 in cash, a plaque, and Php 3,000 worth of Jollibee GCs.

Thank you Jollibee!!!

The search for the next exemplary Filipino families whose notable advocacies enable hope to flow and spirits to soar for the less fortunate continues! See you at the next JFVA 2017! :)